Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing) by Johny K. Johansson

Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing) download
Book Title:
Global Marketing: Foreign Entry, Local Marketing, and Global Management (The Irwin Series in Marketing)
Book Author:
Johny K. Johansson
ISBN10:
0256160511
ISBN13:
978-0256160512
Format:
pdf / fb2 / epub / Djvu
Category:
Business & Money
Language:
English
ePub vers. size:
1502 kb
PDF vers. size:
1389 kb
This text focuses on the environment of politics, finance, legal and economic regions of marketing. The text has course versatility with a three-way partition allowing instructors to construct alternative courses outlines with which to use the text. It allows a shorter markerting course going straight from the first three chapters to chapter 11; an international marketing element focussing on the local marketing and the global manegemnt sections; and an "export marketing" course derived from the text selected from the foreign entry chapters.

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